Here’s a thought. If you go to Google and do a search on antiques or antique furniture or Victorian furniture, you’ll see sponsored links come up on the right side of the page, or even at the top. Look at all the people trying to sell antiques by advertising on Google Adwords.
You can try the same thing on Yahoo and Bing, too. More ads.
Do you think some of these advertisers are getting results? Those ads cost money every time somebody clicks on them, so they must be productive. If you’re not advertising your antiques in the same place, do you think you might be missing out on something?
Where do you think those people learned how to place those ads? Do you think they hired someone to do it for them or just started doing it themselves through trial and error. I can tell you from experience. It’s pretty easy to get an ad up and running, but it’s not easy to make it profitable.
I’ve been looking around for training on the subject. Here is simply the best thing I have found.
It’s an eBook put out by a company called Mastermind Pros. The ebook is called $1 A Day Plan, and there is a series of four videos that accompany it.
What this book teaches is how to apply real-world, offline principles of marketing to your online, pay-per-click marketing campaigns. It shows you how to research your market, which means researching keywords and competition, and how to test your campaigns with minimal risk. Indeed, for no more than a dollar a day.
A series of bonus booklets also shows you how to get started with Google Adwords, Yahoo Sponsored Search Marketing, and Microsoft Ad Center Bing.
This isn’t the usual online hype. This is for the serious marketer, newbie or pro.
Check it out. It’s actually a small investment, much smaller than placing ads in the offline media. Here’s the link: